What Makes A Logo Special?

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April 8, 2009 – 4:33 pm

According to the ‘Top 100 Global Brands Scoreboard’ report the top 50 brands & logo designs in ranking order were:

Coca-Cola, Microsoft, IBM, GE, Intel, Nokia, Walt Disney, McDonald’s, Toyota, Marlboro, Mercedes-Benz, Citi, Hewlett-Packard, American Express, Gillette, BMW, Cisco, Louis Vuitton, Honda, Samsung, Dell, Ford, Pepsi, Nescafé, Merrill Lynch, Budweiser, Oracle, Sony, HSBC, Nike, Pfizer, UPS, Morgan Stanley, JPMorgan, Canon, SAP, Goldman Sachs, Google, Kellogg’s, Gap, Apple, Ikea, Novartis, UBS, Siemens, Harley-Davidson, Heinz, MTV, Gucci and Nintendo.

You would think that an analysis of this list should give some good commercial pointers to a good commercial new logo design. So here then is a description of a logo designs that conforms as near as possible with the emphasis supported by these top 50 brands (the (%) identifies the percentage of these brands that hold to this view) :

  • The name does not describe the product sold (94%)
  • The by-line tag is not included in the logo (90%)
  • The font style is clean and clear (84%)
  • The logo design uses one colour only (74%) (white & black not counted as a colour)
  • The logo design uses letters only without the symbol (74%)
  • The logo design is a made-up name or ACRONYM (72%)
  • The logo design is rectangular in shape (66%)
  • The logo design is one word only (62%)
  • The logo design includes the trademark symbol (54%) and is placed in the top right (48%)
  • The name is 6 letters or less (52%)
  • The name uses upper & lower case (44%) (excluding ACRONYMS)
  • The background is filled and solid. (52%)
  • The pronunciation includes three sounds/syllables (44%)
  • The predominant color base is blue (40%)

Originally published on: http://www.webson.co.za

Posted by Dave |
Filed under Art

Where the Wild Things Are

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March 28, 2009 – 11:39 am

The Spike Jonze directed Where the Wild Things Are brings light to the iconic Maurice Sendak children’s book most of us remember reading as a child including fellow bloggers Bobby Hundreds and Jeff Hamada. Making its big screen debut over 40 years after its inception in the world of books, we finally get a chance to check out the official trailer.

An adaptation of Maurice Sendak’s classic children’s story, where Max, a disobedient little boy sent to bed without his supper, creates his own world–a forest inhabited by ferocious wild creatures that crown Max as their ruler.

Source: Trailer Addict

Posted by Dave |
Filed under Art, Culture, Movies

SXSW 2009

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March 20, 2009 – 12:25 am

This is my first year checking out the film festival at South by Southwest in Austin and so far I’ ve been impressed by the lineup of short films this year.  I’ ll give you my thoughts on the stand outs from the Short film program along with some other great independent films including “Number One With a Bullet” a documentary focusing on hip-hop and gun violence in the slums of America.

Posted by Dave |
Filed under Culture, Movies

Meet Gina

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September 29, 2008 – 12:59 am

Say hello to BMW’s GINA Light Visionary Model.  GINA stands for “Geometry and Functions in ‘N’ Adaptations” which means that the designers and architects of this vehicle got to work without any rules or bounderies when creating the concept of this car.  What one may not know at first glance is that this car’s shell is completely made out of flexible textile fabric that sits on a skeleton made of metal and wires.  Amazing vision from the folks at BMW.

Read More »

Posted by Dave |
Filed under Art, Technology

Saul Bass X Star Wars

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September 28, 2008 – 7:24 am

What happens when reknown designer Saul Bass does Star Wars?  Check it:

Brilliant! Read More »

Posted by Dave |
Filed under Art, Culture